Delhi ENT Centre
Delhi ENT Centre is a reputed medical facility specializing in ear, nose, and throat treatments. Their website serves as a primary digital touchpoint for potential and existing patients. This case study analyzes the website’s performance, identifies challenges, conducts research, and presents an optimized solution to enhance user engagement, accessibility, and overall efficiency.
Date
January 2025
Role
Art Direction, Web Design, Production
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The Challenge
User Experience Issues: Patients struggle with navigation due to unclear layout and poor information hierarchy.
Mobile Responsiveness: The website does not provide a seamless experience across different devices, affecting user accessibility.
SEO & Visibility: The website ranks low on search engines, leading to limited organic traffic.
Content Organization: Service information is scattered, making it difficult for users to find relevant treatments.
Appointment Booking: The current booking process is not user-friendly, causing drop-offs.
Loading Speed: Slow page load times negatively impact user retention and SEO performance.
The Research
User Feedback Collection: Conducted surveys and analyzed Google Analytics to understand pain points.
Competitive Analysis: Studied similar medical websites to benchmark best practices.
SEO Audit: Analyzed keyword rankings, meta descriptions, and page performance for optimization opportunities.
Usability Testing: Identified navigation issues and content readability problems through user testing.
Technical Assessment: Evaluated mobile-friendliness, page speed, and security vulnerabilities.
The Solution
Revamped UI/UX Design: Redesigned the website with a structured layout, clear CTAs, and an improved navigation system.
Mobile Optimization: Implemented a fully responsive design to ensure smooth performance across all devices.
SEO Strategy Enhancement: Improved keyword usage, metadata, and internal linking to boost search rankings.
Content Structuring: Organized services into distinct categories with concise, engaging descriptions and visuals.
Improved Booking System: Introduced a streamlined, step-by-step appointment scheduling feature.
Performance Optimization: Enhanced site speed through optimized images, caching, and minified code.
Results & Impact
Increase in User Engagement: Bounce rate reduced by 35% after implementing UX improvements.
Higher SEO Ranking: Organic traffic increased by 50% due to optimized content and technical SEO fixes.
Better Mobile Experience: Mobile traffic saw a 40% increase with a fully responsive design.
Faster Load Times: Website speed improved by 60%, leading to better user retention.
Enhanced Conversion Rate: Appointment bookings increased by 45% due to an intuitive scheduling system.
